ABOUT US
1000+ MLB, 400+ NFL, 200+ NHL, 250+ NCAA, 100+ NBA, International Soccer, PGA Tour, Formula 1, International Tennis, Concerts, and more Premium Events. We’ve been tasked with pushing creative event experiences, and building revenue-generating content that turns guests into repeat customers. Our winding road has allowed us to fail forward, earn victories, and gain the experience to help make sure you and your team can deliver on all of your promises. We have a network of experience to tap into, and we bring solutions.
OUR STORY
WHEN AN INSIDE JOKE BECOMES YOUR LIFE'S WORK
BIG Creative was born in a small office at Chase Field in Phoenix, AZ in 2009. Will Posthumus was the Coordinator of Game Operations for the Arizona Diamondbacks and just 2 years into his career at the time. Jon Willey was the Team Photographer and Photo Archivist. They became fast friends and bonded over late night 3 mile runs around the ballpark concourse after the games had ended and the fans had all gone home. That friendship was cemented in a desire to try new creative ideas with sports photography, videography, content, and storytelling. They started calling themselves BIG back then, and nearly 15 years later and making sports creative content at the Arizona Diamondbacks, Miami Dolphins, and a host of other projects along the way...BIG Creative was finally a business. Will and Jon have a passion for bringing BIG ideas to life that align with the BIG picture of the brands we represent. Those ideas should elicit a BIG reaction from the audience we're creating for, generate BIG results by way of engagement, revenue, or energy created, and the ideas should fuel our passion for this industry in a BIG way. This is starting to make sense, right?
OUR TEAM
WILL POSTHUMUS - FOUNDER & CEO
Over 16 years in the industry as a live sports event production leader and content creator. Has led over 1,000 NFL, MLB, NBA, NHL, International Soccer, and NCAA events either as Director or Producer in the Control Room or Broadcast Truck. He has also built award winning brand and creative campaigns at the highest level of professional sports, with a specialty in digital video and long form video storytelling. Will brings calm and patient leadership to every project/partnership at BIG, and always has an eye for improving processes, increasing value, and leaving things better than he found them. Will formed BIG Creative in 2021, and has a vision for growing BIG into the go-to sports creative group for trusted solutions no matter the challenge, scope, or scale. Click the links below to see a collection of Will's work and his professional journey prior to starting BIG Creative in 2021.
JON WILLEY - CHIEF CREATIVE OFFICER
Jon brings 25 years of award-winning photography, design, digital content, motion design, print, and digital marketing experience in the sports and entertainment space to the table. He is a team-builder who genuinely cares about the people he works with and helping them achieve their goals. Jon also is a creative visionary who lives in a right brain world which is a great balance to Will’s left brain approach to creative problem solving. Click the links below to see a collection of Jon's work and his professional journey prior to joining BIG Creative in 2023.
KELLY HEINLE - HEAD OF EXPERIENCE & ENTERTAINMENT
Kelly has spent over 11 years working for teams in the NFL and has been an integral part of some of the biggest premium sports and entertainment events over that time including multiple Super Bowls, Formula 1 race weekends, international tennis competitions, NFL Hall Of Fame induction ceremonies, private concerts, corporate events, and fan festivals. Kelly leads the charge on helping our partners elevate their entertainment offerings on and around game day, as well as creating valuable activations, fan engagements, and premium/VIP experiences for sports fans, organizations, and their partners.
KEVIN THOMPSON - DIRECTOR OF MOTION
Kevin has spent the last 5 years as Senior Motion Graphics Designer at the Arizona Coyotes, where he was hands-on in designing the in-arena experience at Gila River Arena as well as helping to craft the most unique arena experience in the NHL at Mullett Arena during the last 2 seasons of Coyotes hockey. Kevin's talents as a forward-thinking motion designer have also been heavily utilized in digital and social content platforms over the last 5 years, and his ability to explore new and creative ways to bring sports brands to life makes him a perfect fit at BIG Creative. Kevin will help BIG continue to expand our creator network, and push our abilities to build content in Unreal, Blender, Adobe, Ross Video products, Daktronics systems, and content specific to unique aspect ratios and modern day sports venue applications.
OUR BRAND
IDEAS • OPPORTUNITIES • PARTNERSHIPS • RESULTS
A LETTER FROM OUR FOUNDER
I started BIG Creative because I am you….or, I was you, at some point during my 16 years of working in a professional sports and entertainment front office. I know what it’s like to constantly face some combination of growing expectations, shrinking timelines, limited staffing, and an evolving industry that is just as much cyclical as it is different, year after year. I know what you’re up against…and I know I can help.
BIG Creative is my opportunity to help fill the void that I consistently felt as a leader in sports and entertainment. So many of those late nights at the stadium I used to think “If I could clone myself I would have someone else to tackle this growing to-do list and I’d finally have time to ideate and move this team forward.” That’s exactly what we get to be now, for you. Someone to help you get the big and the little things done right. Someone to support you, support your team, and ultimately allow you all to reach your creative, engagement, and revenue goals in the process.
BIG Creative is your opportunity to add a significant extension to your leadership team at a fraction of the cost of full-time equivalents. We’re creative partners that you can trust to handle things at the highest level, always with your organizational and departmental goals in mind. We’re experienced allies in the trenches who care about your success, advocate for you, and support your team’s growth.
– WILL POSTHUMUS, FOUNDER & CEO
SO MANY OF Those late nights at the stadium I used to think "If I could clone myself I would have someone else to tackle this growing to-do list and I'd finally have time to ideate and move this team forward." That's EXACTLY what we get to be now, for you.
