When the Arizona Coyotes finalized plans to move into Mullett Arena, the new home of the Arizona State University hockey program, they knew they would need some creative and production firepower to help bring the Party Barn to life. We were contacted by Jonny Greco of Shine Entertainment Group to help him lead the charge on all of the content and production efforts to support this move. BIG Creative ended up working hand in hand with the Coyotes game production and entertainment team, as well as the content and creative team during the 2022/23 and 2023/24 NHL seasons. We developed 2 completely unique graphics packages for Mullett Arena, and worked to bring in outside vendors like Kujath Media, KT Design Co (reel shown below provided by the awesome team at KTDC), Ross Video’s creative services team Rocket Surgery, and other local creators to make all of this happen. We essentially helped to lead from both a creative and production standpoint for the 2 years the Coyotes played in Mullett Arena, and over the span of 2 seasons helped to concept, create, load, test, and execute over 2000 unique pieces of in-game assets! We’re so proud of the many ways we were able to support this organization and the fan experience at Mullett Arena. 

ADDITIONAL FOOTAGE COURTESY OF ARIZONA COYOTES