CAROLINA PANTHERS
MAXIMIZING CREATIVE ASSETS SO THEY HAVE AN IMPACT ACROSS A VARIETY OF MEDIUMS...ALL SEASON LONG
The Carolina Panthers reached out to us first in the spring of 2023 as they prepared for their upcoming media day production. They were looking for some creative, project management, and media management help as content was being built for their full LED production set which included 12 foot high walls, panels, and a full LED floor. Lots of pixels to play with. They also knew that the content needed to be created in a way that it could be flexible and used for a variety of mediums and displays beyond production day. We tagged in our good friend and creative partner Robbie Kujath to help us craft motion templates that would serve their media day digital set design, could be resized for playback in-stadium, and also could work in a 1:1 for the Panthers digital/social team. We also through a few creative and custom ideas their way to help trying some unique things with their fully digital set design. The Panthers also tagged us in late in the season to help bring a sponsored in-game feature to life where we turned the entire stadium into a giant roulette wheel! Thanks to the Panthers internal production team for providing us with BTS footage of media day.
ADDITIONAL FOOTAGE COURTESY OF TEPPER SPORTS & ENTERTAINMENT
Playlist
IN-GAME CONTENT CREATION · CREATIVE DIRECTION · CONTENT STRATEGY · ASSET MANAGEMENT · PROJECT MANAGEMENT · TEMPLATING & VERSIONING · SPONSORED CONTENT
We’re thrilled to build on our relationship with the Carolina Panthers as we’ll have a bigger and more hands-on role with their 2024 In-Game Experience and Media Production Days. More content to come soon!
Do you often find your creative team running out of time, effort, energy, and ideas when the season is rapidly approaching and bandwidth is fully stretched? That’s what we’re here for! Tag us in on your next project and let us handle the entire process from idea to launch.