The Detroit Red Wings came to us looking for photography, videography, and brand storytelling support specifically aimed at their Corporate Partnership activations and capturing the value and excitement of the biggest and best activations at Little Caesar’s Arena during the 2023/24 NHL season. We sourced talented photographers and videographers to be on site for 20 of the Red Wings 41 home games that year and specifically captured some of the highest value and visibility activations around the arena and during the games. We ended up with high quality photos, videos, and edited recaps that helped the Sponsorship Sales and Activation teams at the Detroit Red Wings make their partners feel valued. This helped them with renewals and new sales heading into the 2024/25 season. Not only did it directly benefit the Sponsorship Sales and Activation teams by giving them dedicated creative resources, but it also alleviated pressure for the Red Wings internal creative team to have to also capture these assets. This has been a great example of how BIG Creative can act as an extension of your internal teams, because we’ve been in those roles before! 

Full video recaps for the 2023/24 season will be posted soon as they’re currently under NDA until they can be shared with the organization’s partners.